Meerut is famous for many reasons. But if there’s one thing that has put the city on the world map, its sports. It is one of the largest producers of sports goods in India and also known as the ‘Sports City of India.’ There are numerous sports companies in the city, especially for cricket that have made a name for themselves not only in the nation but also internationally. And one of them is the 55 year old Sareen Sports Industries, founded by Mr. NK Sareen in 1969 which is one of world’s leading cricket equipment manufacturers.
Mr. NK Sareen founded the Sareen Sports Industries under the inspiration of his father, Mr. ML Sareen. With hardwork and toil, he launched their registered Trade-Mark SS Sunridges in the year 1976.
The sports company produces cricket clothing and equipment including bats, balls, helmets, batting gloves, protective gear, athletic shoes, bags and clothing. SS bats are famous all over the world. India’s best batsmen like Aasif Sheikh, Ajinkya Rahane, Kumar Sangakkara, Yuvraj Singh, Shikhar Dhawan, Roger Binny and MS Dhoni have used their bats.
Not just this, international players like Jonny Bairstow, Quinton De Kock, Keiron Pollard, Salman Ali Agha, Shai Hope, Alister Cambell and other have used the bats in international matches too.
The company does a large shared of export business in other countries like Australia, UK, USA, South Africa, Canada, Sri Lanka and Bangladesh.
Mr. NK Sareen has built a beautiful legacy and made an important contribution in Meerut being named as the ‘Sports City of India.’