The unmistakable taste and aroma of Meerut’s Gajak has long been a winter staple across North India — and now, its legacy has received national recognition. Adding a major milestone to its rich history, Meerut’s 121-year-old Gajak has officially been awarded the Geographic Indication (GI) tag, cementing its identity as a product deeply rooted in the city’s heritage.
This prestigious recognition not only protects the authenticity of Meerut Gajak but also highlights its unique preparation methods, ingredients, and craftsmanship that have been passed down through generations. Made using pure sesame seeds (til), jaggery (gur), and traditional slow-roasting techniques, Meerut Gajak stands apart for its crisp texture, balanced sweetness, and unmistakable aroma.
Over the decades, what started as a local winter delicacy has grown into a global favourite. Today, Meerut Gajak is exported to multiple countries, finding its way into Indian households abroad and gaining admirers far beyond national borders. The GI tag is expected to further boost its international visibility, open new export opportunities, and ensure fair recognition for local artisans and sweet makers.
For Meerut, this achievement is more than just a certification — it is a celebration of the city’s culinary legacy. The GI tag safeguards traditional recipes, prevents imitation, and empowers local businesses that have kept this craft alive for over a century.
As winter sets in, there couldn’t be a better time to rediscover the authentic crunch of GI-tagged Meerut Gajak — a sweet that truly carries the flavour of the city in every bite.
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