The vibrant city of Meerut has come alive today as the 10-day Uttar Pradesh Trade Show, Swadeshi Mela 2025 officially opens its doors. Organized under the broader framework of the Uttar Pradesh International Trade Show, this event is part of the state government’s ongoing mission to promote Swadeshi products and support local artisans, entrepreneurs, and small businesses.
Set against the backdrop of the festive season, the mela celebrates the theme of self-reliance and indigenous excellence, inviting citizens to embrace locally crafted products while championing the Prime Minister’s “Vocal for Local” initiative.
The Swadeshi Mela 2025 is being hosted simultaneously across all 75 districts of Uttar Pradesh, including Meerut, transforming each venue into a vibrant hub of traditional artistry and entrepreneurship.
In Meerut, the event is expected to feature over 100 stalls, displaying an exciting variety of products such as:
- Handloom and handicrafts unique to western Uttar Pradesh
- Metalwork, woodcraft, and pottery
- Khadi apparel and handmade textiles
- Terracotta and home décor items
Adding to the festive spirit, each evening at the Meerut venue will feature cultural performances, folk music, and traditional dance showcases that reflect Uttar Pradesh’s rich heritage. Live craft demonstrations by local artisans will also allow visitors to witness the meticulous artistry that goes into making every Swadeshi product.
When: Till 18th October.
Where: Government Inter College, Begum Bridge Road.